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On Tuesday, March 31, 275 MSPCC supporters gathered in the ballroom of Boston’s Fairmont Copley Plaza for the BFF Gala: Brighter Futures for Families. The event, emceed by Kiss 108 and Dining Playbook personality Billy Costa, gave supporters the chance to come together and, in the words of MSPCC Board Chair Reetika Vijay, “usher in a new era of renewed hope and optimism, even in the face of so many challenges.“

During her speech, Vijay unveiled to the audience for the first time MSPCC’s new brand, which includes a new logo, signature “Hopeful Purple” color, and other visual elements. Vijay’s team at IA Interior Architects had spent months working closely with MSPCC staff on the rebrand and were present for the unveiling.

Vijay also introduced MSPCC Executive Director Nancy Allen-Scannell, who reminded the audience that while the trauma and its effects can be intergenerational, so can thriving – and that MSPCC’s programs are designed to address trauma and set children and families on a path forward to a brighter future.

To kick off the live auction – which included spirited bidding wars over exclusive items like Boston Celtics floor seats – and “Fund-A-Cause” paddle raise, MSPCC Board of Advisors member Paul Litchfield shared with the audience his experience growing up in a home marked by trauma and instability. In doing so, he reminded attendees to remember why they support MSPCC’s work: because doing so “brings you closer to the mission, and closer to these kids.”

After dinner and mingling, the evening concluded when MSPCC Board Vice Chair and PwC Chief Operating Officer of Assurance Kristin Francisco presented the Friend of the Child Award to longtime MSPCC supporter Bain Capital Children’s Charity. The award recognizes the outstanding impact of organizations and individuals on the well-being of children and their parents and caregivers; to that end, Francisco noted that Bain Capital’s financial impact on MSPCC over the past two decades has totaled approximately $6.6 million. MSPCC Board member Susan Levine, a partner with Bain Capital’s North America Private Equity team, accepted the award, saying, “Every one of us can have an impact. And together, we can help create brighter futures for children and families.”

In total, the BFF Gala has raised $659,000 in support of MSPCC’s programs. As always, we would like to acknowledge our wonderful community of supporters – our BFFs – for making the event a success!

If you would still like to make a contribution in celebration of the BFF Gala, please click here!